Verdure Sciences Acquires Leading Brand Ingredients From Geni Herbs

Verdure Sciences Acquires Leading Brand Ingredients From Geni Herbs

Indianapolis, IN, October 4, 2006 – Verdure Sciences, a global natural product research corporation, has announced the acquisition of Geni Herbs’ clinically researched branded ingredients.

The transaction includes leading brands such as POMELLA(R) patent-pending pomegranate extract, the first clinically researched commercial pomegranate extract and the only shown to absorb after human consumption; TINOFEND(R) botanical extract, clinically researched for optimal immune health; BACOGNIZE(R) botanical extract, shown to enhance cognitive function in healthy adults; WOKVEL(R) proprietary Boswellia serrata extract shown to significantly enhance joint function in humans; and CALZBONE(R) botanical extract researched in humans to promote optimal bone health.

“This acquisition aligns with Geni Herbs’ commitment to clinical researched, proprietary botanical extracts,” said Sonya Cropper, Director of Marketing for Verdure Sciences. “While Geni Herbs will continue to produce the highest quality commodity botanical ingredients, this acquisition will further propel the research and global marketing efforts first initiated by GH.”

Verdure Sciences and Geni Herbs signed their definitive agreement in April 2006. The larger brands included in the transaction are marketed primarily in Europe, Southeast Asia, and the United States, where the transaction instantly elevates Verdure to one of the leading marketers of nutritional ingredients in the U.S.

“Our mission at Verdure Sciences—the research of proprietary, patentable products—is fully aligned with that of Geni Herbs. This acquisition greatly augments our resources and abilities across the board,” said Cropper.

About Verdure Sciences

Verdure Sciences strives to offer the most innovative bionutritionals through the integration of proprietary offerings, expertise, and consummate resources.

With the main focus on research and production capabilities, an extensive pipeline of clinically studied products is geared to the needs of general populations and subpopulations with special health concerns. Recent developments include the production of a clinically researched proprietary antioxidant complex for optimal cardiovascular and cellular health, obtained from natural sources.

An extensive global research network allows Verdure Sciences to develop only the most efficacious and marketable products for the worldwide health market. With a network of over 40 universities, medical centers, and laboratories, our knowledge base is supported by cutting-edge research capabilities and patentable initiatives.

This knowledge, augmented by ISO 9001-2000 production facilities, allows for seamless integration into a variety of applications and delivery systems.

With offices in Indiana and Heilbronn, Germany, Verdure Sciences operates with an esteemed advisory board with strengths and knowledge from industries such as the pharmaceutical, financial, legal, medical, and the natural products industry.

Verdure Sciences will be exhibiting at Supplyside West, Booth# 6054. For more information, please go to


Blake Ebersole

[email protected]


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