A shift in buying preferences and values accompanies the massive demographic changes, according to a new joint study by investment bank Jefferies and business advisory firm AlixPartners. Here are some facts to follow.
Millennials less likely than baby boomers to shop at a traditional grocery store
Portion of the U.S. population that will be comprised of millennials by the year 2020. This is up from 5 percent in 2010
Percentage of millennials who say brands are at least somewhat important to their grocery buying decisions, compared to 61 percent of boomers
Millennials who say they are willing to pay more for natural and organic foods, compared to 43 percent of boomers
Expected increase in millennial grocery spending by 2020