The Natural List – 10 natural products trends to watch now

Hosts Jessica Rubino and Adrienne Smith share today's top food, supplement and personal care trends, as determined by New Hope Network's team of experts.

New Hope Network staff

September 20, 2023

What’s on our radar as we hit the show floor at Natural Products Expo East, one of the country’s largest natural products tradeshows? From the continued rise of NA beverages and soulful CPG to plastic-free packaging and the new face of fiber, Jessica Rubino and Adrienne Smith share the top natural food, supplement and personal care trends to have on your radar now. Learn more about these trends here.

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Interested in being a guest on The Natural List? Email us at [email protected].

Your hosts 

About Jessica Rubino 

Jessica Rubino is a natural products industry expert and content strategist with more than 15 years experience in media, events and natural products. As New Hope Network’s vice president of content, Jessica oversees digital and print content, conference programming and branded content for CPGs, retailers, investors and service providers. Jessica is passionate about using innovation as a force for good and leveraging content to spark the changes we want to see in the world. 

About Adrienne Smith 

Adrienne Smith is the director of content for and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. Before coming to New Hope Network, she spent nearly two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País.

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