Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, announced today the promotions of several of its resident marketing and public relations experts: Gail Frankoski to director, marketing; Miranda Barnard to director, public relations; Courtney Morton to senior public relations counsel; and Amanda Holty to public relations counsel.
A mainstay in Utah's business landscape for more than 20 years, Frankoski has carved a niche for herself within the state's rapidly expanding, $3.5 billion nutraceuticals industry. At IMG since 2000, Frankoski will oversee the planning and execution of integrated marketing programs for numerous natural products clients.
Barnard has extensive experience in national consumer publicity. With IMG for three years, she has been responsible for developing public relations strategies and maximizing exposure opportunities for IMG clients and will now manage all aspects of the PR department.
A part of IMG for more than four years, Morton has a broad knowledge of the technical and scientific B2B climate within the natural products industry. Morton will be managing client strategy development, media outreach and collateral development.
Holty joined IMG in 2004 and will be utilizing her organizational and writing skills to execute PR activity surrounding product launches, tradeshow publicity and ongoing media relations efforts.
"Here at IMG we pride ourselves on providing clients with knowledgeable, dedicated and capable talent," said Jeff Hilton, IMG's co-founder and partner. "As our business has expanded over the past several years, Gail, Miranda, Courtney and Amanda have consistently contributed to our agency's growth and longstanding tradition of satisfied clients."
Integrated Marketing Group (www.imgbranding.com) is a decade-old marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles, food and personal care industries. IMG was the first agency in the United States to certify in the Federal Trade Commission Advertising Compliance Course for dietary supplements.