May/June 2016: A tale of trust
Trust is a block, even a cornerstone, in the foundation of any industry. In supplements, it is the foundation.
That foundation, NBJ consumer research suggests, has some cracks. Whether they spread, or the mortar weakens, becomes the biggest shadow darkening the industry today. How that foundation can be strengthened becomes the biggest question.
But the troubling nature of the results cannot be questioned at all.