Unboxed: Edition 5
There’s an energy crisis, folks—and it’s of the human sort. This week, no less than three natural products intended to boost energy found their way to my desk. Whether through caffeine or adaptogenic herbs, manufacturers are hoping to pep up their dog-tired consumers.
More foods are also catering to shoppers evolving palates—palates that disdain sweet. Savory ancient grain-filled beverages and nutrition bars, products you’d be hard-pressed to find even a few years ago, are emerging into the marketplace with an accepting consumer base.