Natural Products Expo Asia opens its doors in Hong Kong

Natural Products Expo Asia opens its doors in Hong Kong

With more than 200 local and international natural products companies participating, the expo showcases more than 5,000 items.

Natural Products Expo Asia 2012 (NPEA), one of Asia’s largest exhibitions for natural, organic and health products, opens today at Hall 3F-G, Hong Kong Convention and Exhibition Centre in Wanchai. This leading natural products trade show has recorded an almost 30 percent increase in the number of exhibitors over last year, and is readying itself for a big influx of trade buyers from across the region, including China, Japan, Korea, India and Southeast Asia, which are all seeing rapid sales growth.

With more than 200 local and international natural products companies participating, the expo showcases more than 5,000 items including food and beverage, dietary supplements, cosmetics and skin care products, spa facilities and supplies, and natural and raw ingredients from around the world. The first two days are set aside for trade visitors only, whilst the last day is open for both trade and the general public.

Among the exhibitors appearing will be Blackmores, Hutchison Hain Organic (HK) Ltd., Eu Yan Sang International, ONI Global Pte Ltd and Nature’s Care. National pavilions from the United States, Australia, New Zealand, Japan, Korea, Thailand, Singapore, UK, Canada, China and Brazil will also take part.

Special highlights include the California State Trade and Export Promotion program (California STEP) who bring nine premier companies to NPEA. “We are seeing a lot of global growth for California Lifestyle products, particularly in Asia,” said Jeff Williamson, Director of California STEP.

More than 70 VIP guests were present for an opening breakfast, with key speakers including Simon Galpin, Director – General of Investment Promotion, Invest HK; Len Monheit, Executive Director, Engredea/Nutrition Business Journal; Phil Ingram, Senior Trade Commissioner, Australian Trade Commission; Ferdinand Boedi Poerwoko and Dr., Ir., Vice Chairman, ASEAN Alliance of Health Supplement Associations.

The global health and nutrition industry has become a US$320 billion global industry in 2012, according to the recent report by Nutrition Business Journal.

“Despite the economic turbulence of the past few years, the health and nutrition industry—which includes all dietary supplements, natural and organic foods and beverages, functional foods and beverages, and natural and organic personal care and household products—has risen steadily since 2000. The expected growth rate in 2012 will be about 7 percent, with the highest rate of growth being in natural and organic sector,” said Len Monheit, Executive Director of Engredea/Nutrition Business Journal.

Organic products are a fast growing business sector in Hong Kong, driven in part by food scares across the border in China. Many overseas firms treat Hong Kong as a test bed for organic and natural products before moving on into China. China itself is a huge market in nutrition; the trading amount reached US$44billion in 2011, with 40 percent of it imported. This market is set to triple in the coming four years, making it the largest in the world.

Along with the aging population in Hong Kong (where women are the world's longest living according to a recent report), ASEAN and nearby regions, people are increasingly health conscious and would like to spend more for a better life.

Series of colocating events praised by exhibitors and visitors
A two-day paid educational conference running for its fourth year, Nutracon Asia 2012 will be staged August 22-23 and is expected to attract more than 120 industry professionals. Seeing a tremendous opportunity to help people age gracefully, Nutracon Asia is promoting a core theme of “Healthy Aging” in two workshops, namely the Functional Food & Supplement Workshop and the Personal Care & Cosmetics. Notable speakers include Neal Mercado, Director, Blackmores Institute and Yan Guan, R&D Operation Director, Abbott Nutrition International, giving insights on latest product development and marketing trends for the booming market.

To align with the organic and health concept, Healthy Kitchen and Open Forum are organized in the main area of the show featuring chefs giving healthy cooking demonstrations and a range of guest speakers talking on a wide range of health topics, ranging from tips for eye massaging to leading an organic life.

Enormous support from enterprises and associations
NPEA is organized by New Hope Natural Media and Penton Media Asia Ltd., supported by various local and overseas organizations including United States of America – Department of Commerce, Agricultural Trade Office – U.S. Consulate General Hong Kong, Australian Trade Commission, Brazil Consulate, New Zealand Trade & Enterprise, UK Trade & Investment, Hong Kong Tourism Board and Invest HK.

NPEA is taking place at Hall 3F-G, Hong Kong Convention & Exhibition Centre on 23-25 August, 2012. The first 2-show days is set aside for trade visitors only, while the last day is open for trade visitors and public (admission fee HK$20)

For show details and visitor pre-registration, please visit the official website at


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