Ganeden Biotech, a recognized world leader in the manufacturing and marketing of probiotics, announced that its industry leading probiotic GanedenBC30, has been chosen for the first-ever probiotic perinatal food bar. CredibleCravings is the first organic snack bar carefully formulated under the guidance of obstetricians, nutritionists and midwives to support the nutritional needs of pregnant and breastfeeding women, and their developing children.
In addition to the probiotic, GanedenBC30, CredibleCravings bars are made entirely from natural ingredients including organic fruits and veggies and sprouted seeds. They contain no artificial preservatives, artificial sweeteners or chemicals and are gluten-free.
“We identified the essential vitamin and mineral needs and ideal energy sources for the perinatal period and looked to nature for fresh ingredients to meet those needs. Next, we put them in a scrumptious snack bar perfect for moms on the go. Each bite is jam-packed with the highest quality ingredients from Mother Earth for Mom and Baby,” said Stephanie Baker, founder of the Southern California-based company.
To fit the ever-changing cravings of a pregnant woman, CredibleCravings debuts in three varieties:
- Decadent: Chocolate.The antioxidants, B vitamins and bevy of minerals in organic cacao make this a go-to bar for those intense chocolate cravings.
- Refreshing: Lemon Ginger Greens.Organic Lemon and Ginger infuse this bar with palate-pleasing flavor while easing nausea and upset stomach.
- Energizing: Oatmeal Cranberry.Tart organic cranberries deliver a wake-up call to the taste buds, while sprouted, organic gluten-free oats contain B vitamins, iron, potassium and fiber – providing energy and helping to regulate digestion, especially important during the perinatal period.
“We are thrilled to partner with such a unique product that helps deliver GanedenBC30 to pregnant women and their developing babies. Research shows that our probiotic supports healthy digestion and immunity, both vital to mothers and baby,” said Mike Bush, vice president of business development for Ganeden Biotech.
The Cookie Department’s Cherry Bomb
Functional cookie company The Cookie Department has partnered with Ganeden Biotech to launch the Cherry Bomb™, its sixth cookie and the first enriched with the GanedenBC30® probiotic.
Developed with gluten-free consumers in mind, the Cherry Bomb cookie is made from all-natural ingredients with no preservatives or artificial sweeteners. The Cherry Bomb’s flavor and texture are a big advantage over other competitive, gluten-free snack foods. The Cherry Bomb cookie features a soft, brownie-like consistency and because it is enriched with GanedenBC30, it provides added support for both digestive and immune health.
“Customers had been asking us for a great-tasting, good-for-you gluten-free cookie and we have delivered with the Cherry Bomb,” said Pam Marcus, cofounder and CEO of The Cookie Department. “Knowing that people who require a gluten-free diet often suffer from digestive problems, we knew we had to include a probiotic. The choice was easy for us. Only GanedenBC30 could provide the probiotic support we were looking for while surviving our manufacturing process.”
The new Cherry Bomb cookie is launching at the Natural Products West Expo on March 8 (The Cookie Department, Booth #2996). The three-ounce cookies are packaged individually with a suggested retail price of $2.99. The Cookie Department is taking orders now for the Cherry Bomb cookie and will begin shipping nationally in April.
“The Cookie Department is a pioneer in creative and functional foods and they are in-touch with the demands and desires of their customers,” said Mike Bush, vice president of business development for Ganeden Biotech. “We are excited to be working with another business partner who is delivering on the need for more foods and beverages that offer health benefits beyond a great taste.”