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Caffeine without the bitter taste - Maxx Performance to demonstrate novel finished product applications at 2008 IFT in New Orleans

CHESTER, N.Y. – (June 16, 2008) While almost everyone likes the benefits of a bit of caffeine, not everyone likes the taste of coffee, its most common delivery vehicle. So for those looking for an alternative, Maxx Performance has another option — microencapsulated caffeine that can be added to food and beverage products without altering either taste or texture.

At the 2008 IFT in New Orleans Maxx will be showcasing novel finished product applications with Caffeine - from cinnamon raisin bread, donuts, to gourmet muffin and brownies and fruit smoothie. Maxx will be holding private meetings to facilitate detailed and confidential applications specific discussion about manufacturer’s product and processing challenges. To schedule an appointment visit

“Caffeine alone is a very bitter substance,” explains Winston Samuels, president and CEO, Maxx Performance Inc. “Without flavor masking, caffeine could not be added to most foods or beverages.” Using the Maxx Performance Microencapsulation platform, small particles of caffeine are coated with a thin, tasteless, edible film which masks the bitter taste of the caffeine, so that it can be easily added to food and beverage products without altering their flavor or texture.

“It‘s also difficult to deliver precise amounts of caffeine in a product because the amount in the finished product is dependent upon the processing conditions,” says Samuels. “Conventional methods of caffeine dosing are generally hit and miss. More than is necessary is added upfront in the hope that the desired amount will be in the end product.” Adding caffeine to products can be a very inexact and uneconomical process. Maxx Performance Microencapsulation provides a precise delivery mechanism for caffeine. The microencapsulation technology preserves the caffeine through the manufacturing process. End products contain only the desired amount of caffeine without any overage.

Beyond caffeine, Maxx Performance Microencapsulation can be used to regulate, shield and deliver vitamins, minerals, botanicals and other nutrients like Omega-3 fatty acid to food and dry mixes and to increase the stability of probiotics and delay the release of ingredients.

Maxx Performance has a robust, flexible technology platform that caters to microencapsulation of highly sensitive bioactive substances such as beneficial bacteria and enzymes. It is also used to protect and stabilize vitamins and minerals and highly reactive unstable compounds such as anthocyanins, and to deliver time-release nutrients. Applications include, but are not limited to: baked goods, capsules, dry mixes, protein and nutrition bars, confections and energy drinks.

About Maxx Performance
Maxx Performance is focused on microencapsulation. They work with manufacturers to overcome their processing challenges. As the leading provider of microencapsulated ingredients the company provides cost-effective solutions that help both customer satisfaction and business bottom line.

For more information, contact:
Dr. Winston Samuels Tel: 845.987.9432
Maxx Performance Inc. Email: [email protected]
P.O. Box 711 Internet:
Chester, NY 10918


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