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JT Launches Dietary Fiber-Containing Functional Beverage, “Konnyaku Ceramide Fiber Water”

Japan Tobacco Inc. will launch “Konnyaku Ceramide Fiber Water” functional beverage (JPY 150/350 ml), which contains konnyaku-derived “konnyaku ceramide” as well as 10,000 mg of dietary fiber, nationwide on 29 September 2008. As most konnyaku-related drinks are in jelly form, this product has instead used a “convenient bottled beverage” design concept.

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