Josiah Wedgwood was well connected. He used these connections to get one of his porcelain tea sets into the hands of Queen Charlotte, and once he did, he blasted it, #RoyalQuality, all over Twitter and Instagram. The year was 1765 and Wedgwood had...
Influencers will be all over Natural Products Expo West and Engredea this year. They will vary in size, reach and audience. Most of them will be women, and they reach the exact audience you want: moms and millennials...
FTC, NYAG come down on supplement company for making memory claims that don't align with the science.
We turned to social media for a glimpse at what retailers are doing to engage, educate and reward shoppers during this food-focused holiday season.
Branding (and rebranding) wisdom from David Zeigert, president of tea company Celestial Seasonings.
Nucleus Maximus founder Adam Spriggs shares the brand-building process at Natural Products Business School.
Jeff Hilton, chief marketing officer and co-founder of marketing consultancy BrandHive, reveals the new rules of engagement with consumers.
In a new study, simple signs led shoppers to buy more produce.
With more misinformation about nutrition available now than ever, dietitians' job has gotten harder. Here, two RDNs explain why they gravitate toward positive messaging on foods and what their deal-breakers are for recommending products to patients.
Debbie Millman—a designer, educator, podcaster and Expo East speaker—on why natural represents the future of branding.