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With scores of new CBD products hitting shelves every month, it’s important to be able to distinguish the worthy from the wanna-bes. One way is choosing a vertically integrated brand, which employs best practices from farm to bottle. Learn how...

Learn how adding this functional ingredient to shoppers' diets has never been easier.

Research is showing increasingly that certain fats are not culprits in weight gain and that they play active roles in supporting healthy weight management and stronger brain function, and consumer interest has shifted to demand products that offer...

Americans' ongoing struggle with obesity and diabetes continues to drive strong growth of products showcasing alternative sweeteners, which will be display at Natural Products Expo West. Need a little help navigating the category? Use this guide...

When it comes to taking oil-based supplements, absorption is key. Educate your customers on these top three ways to get the most out of fish and CBD hemp oils.

Not all elderberry supplements are equal. Here's what to look for when stocking your shelves.