Bring On The Berryfusions(TM) Fruits

Ocean Spray ITG, IFT Chicago, July 29-31 2007, booth 3713

World-leading cranberry cooperative, Ocean Spray ITG, will be showcasing its innovative range of BerryFusions™ Fruits at this year’s IFT exhibition in Chicago. Allowing manufacturers to include process-tolerant fruit pieces in a variety of natural flavors, BerryFusions™ Fruits can be used in a wide variety of applications such as baked goods, cereal and trail mixes.

Also on display will be Ocean Spray ITG’s range of sweetened dried cranberries (SDCs), including the less sugar, high fiber SDC, suitable for low calorie and lite applications, and the cost-effective diced and double diced SDCs, which allow manufacturers to choose the format they require to optimize cranberry piece count in items such as baked goods and granola bars.

While the ultimate attractions of cranberry ingredients for manufacturers are supreme versatility and process tolerance, the health benefits of the cranberry are a major pull for consumers. A recent boost to the cranberry’s health claim came from a study conducted by Worcester Polytechnic Institute. Findings reveal how the berry’s unique A-type proanthocyanidins (PACs) work to reduce the risk of bacterial adhesion. Ocean Spray ITG’s health milestones brochure, designed to explain the myriad of studies providing evidence of cranberry’s health benefits, presents this recent study as well as a wealth of other research findings in a concise, at-a-glance guide. Copies are available either at the booth, or by emailing [email protected].

Arun Hiranandani, senior manager, worldwide marketing at Ocean Spray ITG comments: “IFT is a great opportunity for us to show manufacturers how they can add value to their products easily and cost-effectively, and equally to talk to them about their new product development needs. At Ocean Spray ITG, we constantly strive to develop new products that enable manufacturers to meet consumer demands and respond to market trends. The introduction of the less sugar, high fiber sweetened dried cranberry enables manufacturers to meet demand for healthier products, and we are constantly developing new BerryFusions flavors to reflect evolving taste preferences.”

Representatives from Ocean Spray ITG will be available at booth number 3713 to offer expert advice on the wide range of cranberry applications in food, beverage and nutraceutical products.

Ocean Spray ITG is part of Ocean Spray Cranberries Inc, which currently ranks as one of the top 50 USA food and beverage companies. In Europe, combined sales of branded products and ITG ingredients have topped $100 million. Ocean Spray ITG offers an extensive portfolio of fruit ingredients including sweetened dried cranberries, BerryFusionsTM Fruits, cranberry powders, frozen cranberries and cranberry concentrate and purée – all available year round.

For further information on how cranberries can be used in your products,
please contact: Tom Jones, Tel: (508) 946 7606 Fax: (508) 946 4594
Email: [email protected]
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