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Natural Foods Merchandiser

Are antioxidants on their way out?

What's the truth about antioxidants? We talk to two science experts about ethical marketing, antioxidant research, ORAC value and testing standards to uncover why consumers will continue to have an appetite for antioxidants.


Once the darlings of natural products stores aisles, antioxidants have come under fire. From Newsweek to The New Yorker, mainstream media outlets have characterized the nutrients as ineffective if not outright dangerous. Yet, hundreds of antioxidant products are launched each year, according to market research firm Mintel. And U.S. sales of top antioxidant supplements were $5 billion in 2010, up 2.3 percent over 2009, according to Nutrition Business Journal. What's the truth about antioxidants?

We talk to two science experts about why consumers will continue to have an appetite for antioxidants.

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