Natural Foods Merchandiser

Mangia! Pizza's Good for You
The latest contender in the ring of functional foods isn't widely known for its health properties. Researchers at a Milan pharmacology center found that among 8,000 Italians, those who ate pizza regularly had the lowest incidence of certain cancers. They developed esophageal cancer 59 percent less often than those who didn't eat pizza regularly, reported Italian newspaper La Repubblica, and were 26 percent less likely to get colon cancer. Another study, conducted by researchers at the Harvard School of Public Health and published in the Journal of Nutrition, found that women with the highest intake of tomato-based foods, including pizza, reduced their risk of heart disease by as much as 65 percent. That study was part of the ongoing Women's Health Study. Researchers suggest that lycopene, a nutrient found in dense quantities in tomato products, may be responsible for the beneficial effects.

Good For You At The Drive-Through
Good Times Burgers & Frozen Custard, a chain of 35 quick-service hamburger restaurants headquartered in Denver, is blazing new trails with its July 10 decision to use only all-natural beef in its burgers. The chain will partner with Coleman Natural Meats, the first beef company in the country to receive the "natural" label from the U.S. Department of Agriculture. Mel Coleman Jr., chairman of Coleman Natural Meats, which is also based in Denver, says his cattle are raised from birth on a vegetarian diet and never see antibiotics or growth hormones. Boyd Hoback, president and chief executive of Good Times, says that despite the all-natural sourcing, his restaurants won't raise their prices.

Canine Quenchers
Is Fido feeling a tad faint? Maybe what he needs is Toilet Water, Puddle Water, Hose Water or Gutter Water. K9 Water Co. is releasing the four varieties of bottled water for dogs. Fortified with essential nutrients such as vitamins A, B and C and manganese, K9 Vita Water can help maintain the pooch's healthy skin and coat, consistent energy levels and production of collagen, the manufacturer says. Not to worry, though: Despite the colorful names, the flavors actually taste like chicken, beef, liver and lamb. They're available in four-, 12- and 24-packs.

Natural Foods Merchandiser volume XXIV/number 9/p. 60

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