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Contact: Patrick Morris/Communications Manager
Fortitech and BevNet Encourage Manufacturers to “ASK THE EXPERT”
New BevNet.com Homepage Feature Answers Questions Surrounding Fortification
Schenectady, NY (April 13, 2010) – Fortitech, essentially the founder and pioneer of the nutrient premix industry, has joined forces with BevNet.com to create a resource for companies interested in fortification. Located on the BevNet.com homepage, “Ask The Expert” will enable manufacturers to ask questions about beverage fortification and receive a tailored response, delivered either publically, or direct to their email address from one of Fortitech’s team of food scientists. “Ask The Expert” can be accessed by visiting www.bevnet.com/AskTheExpert.
“Consumers worldwide are becoming more experimental and are taking their personal health into their own hands,” commented Dr. Ram Chaudhari, chief scientific officer for Fortitech, Inc. The demand for functional beverage products ranging from enhanced waters, energy and sports drinks, to those that target a multitude of conditions such as weight management, heart health, diabetes or something as broad as cognitive function, will be key drivers in product differentiation from the competition. In order to be successful in the marketplace, manufacturers have to think in terms of health innovation, flavor innovation, ingredient innovation and specific age groups. These are the key factors that will shape the future of the global beverage industry, and deliver repeat product purchase.”
Using nutrient premixes in beverages is not only an economical way to improve the finished product, but it also saves resources and increases efficiency on many levels. The overall production process is streamlined because a nutrient premix provides a single source of multiple nutrients which equals savings on labor, inventory and testing. Premixes also offer greater consistency and address issues of product taste and texture early in the development stage. They eliminate any chance of error during the manufacturing process where missing a small amount of an ingredient or weighing incorrectly may cause a potential deficit of that nutrient and a possible recall - therefore all of these potential errors can be avoided. Premixes also cut down the R&D time during the product development cycle due to proper selection of ingredients for specific applications. In addition, contract manufacturing accelerates product development and ensures accuracy throughout the whole process.
About Fortitech Inc.
Founded in 1986, Fortitech, Inc. is the world leader in the development of custom nutrient premixes for the food, beverage and pharmaceutical industries, integrating functional ingredients from a comprehensive selection of vitamins, minerals, amino acids, nucleotides and nutraceuticals. Fortitech is ISO 9001:2008 certified, with a stringent Allergen Monitoring Program and meets GMA-safe, cGMP, GMO-free, HACCP, Organic, Kosher and Halal standards. Headquartered in Schenectady, N.Y., the company has a global network of manufacturing and distribution facilities, throughout Europe, Asia Pacific, South America, Mexico and the United States (New York and California). For more information, visit fortitech.com.
Not just premixes...Strategic Nutrition.