For manufacturers and marketers of health products, it’s a great, big world out there. Global sales of nutrition products grew 8.4% to more than $182 billion in 2003, according to research conducted and compiled by NBJ from over 50 sources. While the developed markets of North America, Western Europe and Japan account for 86% of the global total, their collective growth rate of 8% is noticeably slower than the 12+% clocked by the rest of the world. This still attributes almost 80% of new
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