Vitatene Appoints Alliance Principle Ingredients Its Exclusive Canadian Representative

SURREY, British Columbia, Canada and LEON, Spain (March 12, 2008) – Vitatene has appointed Alliance Principle Ingredients as its exclusive Canadian representative for its unique line of natural carotenoids targeted for human health. Ingredients manufactured by Vitatene that will be available from Alliance include BETANATÒ Beta-Carotene and LYCONATÒ Lycopene. Other carotenoids such as lutein are under development.

“We’re excited to be working with Alliance Principle Ingredients in the Canadian market,” says Matteo Zema, area manager for Vitatene, “Alliance is a leader in the Canadian market and has a deep understanding of carotenoids and their benefits. It couldn’t be a better fit for both companies.”

The companies have signed an agreement allowing Alliance Principle Ingredients exclusivity in the Canadian market and will include the complete line of Vitatene products.

“Vitatene is a leader in providing 100% natural carotenoids that are formulated in a vegetal matrix. The market is demanding these types of products,” says Mark Greenhalgh, president of Alliance Principle Ingredients, “Alliance is pleased to be partnering with Vitatene in providing its products to Canadian supplement manufacturers.”

For information about Vitatene products offered by Alliance Principle Ingredients, contact Alliance Principle Ingredients at (604) 576-1130.

About Vitatene
Vitatene is headquartered in Leon, Spain and is part of the P&R Group, a large European holding company. Leveraging the fermentation strength of Antibioticos’, an affiliated company, Vitatene built a dedicated facility in 2003 to develop carotenoids in an innovative way. This technology allows Vitatene to manufacture 100% natural carotenoids in a 100% vegetal matrix. For more information about Vitatene visit

About Alliance Principle Ingredients
Alliance Principle Ingredients was founded in 1991 as Chem-West Sales Ltd. Today Alliance Principle Ingredients provides ingredients to vitamin manufacturers throughout Canada. Ingredient manufacturers represented by Alliance include Kaneka Nutrients, Cargill Acidulants brand Regenasure® Glucosamine, Flamma, and Indena. For information about products offered by Alliance Principle Ingredients, contact Alliance Principle Ingredients at (604) 576-1130 or visit

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