EDEN PRAIRIE, MN (February 7, 2006) – MHP (Maximum Human Performance) recently introduced Anadrox™, a potent combination muscle growth/fat burning product which contains 7-Keto®, a branded ingredient from Humanetics Corporation of Minnesota.
Anadrox contains the potent, fat-burning matrix, Thermo-Z7™, an exclusive patent-protected compound that contains 7-Keto. “We were looking for a premium, fat-burning ingredient that was well-researched and supported by solid science and that search lead us to 7-Keto,” says Steve Marada, Chief Operating Officer, Maximum Human Performance. 7-Keto (3-acetyl-7-oxo dehydroepiandrosterone) is a non-stimulant, thermogenic agent that is clinically proven to increase metabolism and promote healthy weight loss. 7-Keto has been proven to enhance the activity of three thermogenic enzymes – Glycerol-3-phosphate dehydrogenase, Malic Enzyme & Fatty Acyl CoA Oxidase – and subsequently, promote the utilization of fat stores – namely, to burn fat. In addition, two independently conducted clinical trials support the effectiveness of 7-Keto for weight loss. Both trials were double-blinded and placebo-controlled, and have been published in peer-reviewed journals. 7-Keto was shown to promote 3 times more weight and fat loss then diet and exercise alone.
“MHP is a strong partner for us and it’s exciting to work with a progressive company that can take 7-Keto in new directions,” says Scott Steil, VP of Sales & Marketing, Humanetics Corporation. “Partnering with companies like MHP, that use solid science to drive their product development process, ultimately provides consumers with a safe, efficacious product that will help them achieve their goals. In addition to giving 7-Keto solid footing in the sports nutrition industry, this gives Humanetics an excellent opportunity to showcase the fat-burning properties of 7-Keto in a breakthrough formula like Anadrox.
The MHP partnership was formed between World Class Bodybuilder, Gerard Dente, and Dr. Vincent Giampapa, MD, a world-renowned hormonal manipulation and anti-aging physician and in 1997, Maximum Human Performance was born. Combining the expertise of scientists, doctors, sports nutritionists and biochemists, MHP has made it possible to provide consumers with the most technologically advanced sports nutrition supplements available through modern science. For more information, visit www.maxperformance.com.
About Humanetics Corporation
Founded in 1988, Humanetics Corporation is a privately held corporation focused on providing proprietary, science-based solutions to consumer health and aging concerns. In addition to 7-Keto®, Humanetics Corporation markets MicroLactin® for inflammation and joint health and Inzitol™ for glucose transport and creatine uptake by muscle cells. For more information, visit www.humaneticsingredients.com.