A mellow cold and flu season last year and lack of innovation within the category may have contributed to stalled supplements sales, according to Nutrition Business Journal. Still, retailers are wise to stock up and prepare for the coming season now. The question isn’t whether consumers will buy cold and flu supplements and remedies, but to what extent.
Forecasted growth for cough and throat remedies in the combined natural and conventional retail channel between 2011 and 2016
American adults between ages 18 and 49 who received a flu vaccine in 2010
American adults who had a cold, cough or sore throat in 2011
Total market growth of cold and flu supplements between 2000 and 2010 in the combined channel
Decrease in new product launches in the cough and sore throat market between 2006 and 2010
Source: Centers for Disease Control and Prevention, WebMD