Aisle7, the worldwide leader in wellness-driven shopper marketing programs for food and drug retail, today announced the launch of Aisle7 ONLINE 2010, the next generation of Healthnotes® WebConnect™. Aisle7 ONLINE has been completely redesigned with new time-saving campaign management capabilities that allow retailers to emphasize the health and wellness content that best supports their brand, merchandising and marketing campaigns.
“Every organization we work with has its own unique point of view on the health and wellness conversation that is captivating our country,” said Jeff Beyer, CEO of Aisle7. “Aisle7 ONLINE has been uniquely designed to support our customers’ programs. Leveraging our extensive library of consumer-focused wellness articles; customers can execute unique, engaging wellness campaigns to their shoppers.”
Featuring new marketing tools and widgets that automate content delivery, retailers can provide shoppers with the latest wellness news, tips, articles and shopping ideas every month without incremental development. Every month new campaigns like Gluten-Free Diet Benefits, H1N1 (“Swine”) Flu Advice, Diabetes Risk Reduction, and much more, can be automatically presented on a retailer’s site, helping shoppers make decisions on the wellness products and self-care tips that will help.
“Providing our shoppers with the latest health and wellness news and information is an important part of our website marketing,” said Dan Mackay, Director of Web Technologies, Albertsons, LLC. “Aisle7 ONLINE makes it easy for us to provide shoppers with ideas on the wellness products and self-care tips that can make a difference in their lives.”
Aisle7 ONLINE also provides extended marketing solutions to help support a retailer’s primary website goals -- driving traffic, increasing site conversion and building customer retention. With new wellness campaigns delivered to shoppers via their website every month, retailers can now extend that experience to their social media marketing vehicles like Facebook and Twitter, as well as integrate it into their e-mail marketing and newsletter campaigns. The new advertising program allows retailers to contextually place links to promotions and products throughout the Aisle7 content base.
Ailse7 ONLINE is delivered via a .NET Web services architecture allowing developers to seamlessly integrate Aisle7 content assets into any page of a retailer’s website. New REST-based Web services allow developers to request just the content assets they need in XML, HTML and ATOM based formats.
Aisle7 delivers a personalized wellness-driven shopper marketing program providing Fresh Ideas to enhance the shopping experience, inspire loyalty, and drive purchases in supermarkets, drugstores and natural product stores worldwide.
As the next generation of wellness-marketing expert Healthnotes, Aisle7 is uniquely positioned to help marketers leverage the powerful health and wellness trend to connect with millions of shoppers at the point of decision in-store and online.
The Aisle7 network drives more than 50 million shopper visits annually across thousands of retail locations and websites worldwide, including eight of the top ten U.S. supermarkets.
Visit www.aisle7.net for more information. Aisle7 and Aisle7 ONLINE are trademarks and HEALTHNOTES is a registered trademark of Aisle7.