The good (and bad) surprises of launching a natural business

In the second video of a series, eight natural entrepreneurs who exhibited (or launched!) at Natural Products Expo East 2012 share what has most surprised them—good and bad—about launching their business. In this video:

• Sonja Sheasley, Founder, Bum Boosa Bamboo Products
• Alejandro and Cara Paiuk, Founders, Nutty Cow
• Katie Jesionowski and Silvia Gianni, Founders, MySuperFoods Company
• Darren Baker, Founder, Flax Seasoning
• Kris Whelan, Founder, Blue Buddha Beverages
• Funlayo Alabi, Founder, Shea Radiance

Interviews by Caren Baginski
Produced by Erin Manning