Jarrow Formulas Introduces ChocoMind(TM)

Los Angeles, CA, May 17, 2007 – Los Angeles-based Jarrow Formulas® today has unveiled ChocoMind™, a proprietary patent-pending cocoa extract that has been shown to positively affect cognitive and motor functions, including improved reaction time.

ChocoMind™ contains compounds such as phenylethylamine, theobromine and caffeine that have been shown to enhance neurotransmitter activity, increasing mental alertness and reducing mental fatigue. ChocoMind™ offers a superior brain boost without the fat and calories of chocolate.

“The market for chocolate-based bioactives has seen dramatic increases as consumers are learning more about the unique and healthful benefits found in chocolate,” says Drew Luce, Chief Operating Officer for RFI Ingredients headquartered in Blauvelt, NY. “Current media attention to the benefits of chocolate is accelerating as scientific data reveals more healthy components.”

The suggested retail price (SRP) for Jarrow Formulas’ ChocoMind™ is $12.95 for a bottle containing 60 capsules (500 mg).

Jarrow Formulas, Inc. is a nutritional supplement formulator and marketer founded in 1977 and incorporated in 1988. The company markets its products throughout the United States and internationally in more than 20 countries in Europe, Asia, Israel and Latin America. The company offers a complete line of nutritional products that includes vitamins, minerals, probiotics, standardized herbal concentrates, amino acids, enzymes and enteral nutrition formulations. Jarrow Formulas, Inc. is active in regulatory affairs, helping to maintain American’s rights to free access to dietary supplements. Its products are manufactured by Jarrow Industries Incorporated, a pharmaceutical quality facility located in Santa Fe Springs, CA. For more information, contact Mark Becker, Director, Advertising/Communications toll free at (800) 726-0886 or access the Jarrow Formulas Web site at www.Jarrow.com.


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