Jeffrey Dunn at Expo West 2011: Baby carrots campaign offers lessons in marketing healthy products

After more than 20 years as a top executive at The Coca-Cola Co.,  Jeffrey Dunn knows a thing or two about marketing junk food to consumers. Dunn brought this understanding to Bolthouse Farms, which is the largest grower and producer of carrot products in the United States, when he took over as president and CEO of the company in 2008. Over the last six months, Bolthouse has been generating media, consumer and retail buzz with the "Eat 'Em Like Junk Food" campaign it launched for baby carrots.

Dunn sat down with NewHope360 during Natural Products Expo West 2011 to talk about the impetus for the campaign and what he believes other natural, organic and healthy product companies can learn from Bolthouse Farms' approach to marketing a healthy snack like its junk food.

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