Continental Mills Inc. (Tukwila, Wash.) has acquired Diversified Marketing Solutions LLC (Owasso, Okla.), including the WildRoots and TrueBliss brands. Wildroots makes natural and organic snack foods and breakfast cereals using whole grains, raw nuts, and berries. TrueBliss is a confection brand. The purchases “give us an opportunity to leverage our consumer products channel infrastructure and supply chain network to grow these great brands. We are very interested in investing in our branded business, and this gives us an entrance into multiple health-oriented food categories of products,” said John Heily, president and CEO of Continental Mills. Both acquired brands began operations in 2007. Founded in 1932, privately held Continental Mills manufactures and markets baking mix products for the food industry; its leading brands include Krusteaz, Ghirardelli Baking Mixes, and Alpine. Terms were not disclosed.
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