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VitaDHA(TM) - Deodorized and Water-soluble DHA - Offered by Blue California

RANCHO SANTA MARGARITA, CA –Blue California, an ingredient manufacturer in
Southern California, has introduced VitaDHA™, a Nano-encapsulated, deodorized and
water-soluble DHA derived from fish in powder and liquid form which makes it ideal
for food, beverage and nutritional supplements applications. Docosahexaenoic acid
(DHA), an omega-3 fatty acid, is an essential nutrient and structural component of brain

Unlike other tissues in the body, the nervous system is enriched in polyunsaturated fatty
acids such as DHA. Despite its abundance in the nervous system, DHA is not synthesized
by the body and therefore DHA must be ingested from dietary sources and transported to
the brain. DHA plays a crucial role throughout the human lifecycle. During late
pregnancy and the early postnatal period, neurodevelopment of an infant’s brain is
exceptionally rapid, and substantial amounts of fatty acids, especially DHA, are critical to
ensure proper brain and retina development. Later in life, elderly patients with low levels
of omega-3 fatty acids in the blood show greater decline in cognitive functions. DHA
deficiency in adults has been recently linked also to memory loss, dementia, depression
and poor vision.

An April 18, 2007 Journal of Neuroscience article suggests that diets rich in DHA can
help prevent the development of Alzheimer’s disease later in life. Researchers at the
University of California, Irvine found that DHA may help slow the growth of two kinds
of brain lesions associated with Alzheimer's disease. Previous studies have shown that
DHA may have therapeutic value for Alzheimer’s patients, but this research is among the
first to show that it may delay the onset of the disease. Good sources of DHA are coldwater
fish, eggs, organ meats, micro-algae, fortified foods and food supplements. In order
to maintain proper DHA levels, nutritionists recommend eating cold-water fish, such as
salmon, two to three times a week. If this is not an option, supplementation with 80-100
mg/day of DHA is recommended.

Cecilia McCollum, Blue California’s Executive Vice President states, “This nanoencapsulated
DHA from fish has been deodorized in order to make it more palatable for
children’s formulas and consumers of all ages. Better-tasting chewable tablets and liquid
formulations are now possible with VitaDHA™”. Adds McCollum, “This new process
eliminates the characteristic taste of DHA and makes supplementation a lot easier.”

For more information, contact Cecilia McCollum at Blue California, 30111 Tomas,
Rancho Santa Margarita, CA 92688. (949) 635-1990, (949) 635-1984 Fax,
[email protected],

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