U.S. sports nutrition & weight-loss (SNWL) sales grew 9% in 2010 to reach $23 billion. The sector continues to face a healthy dose of skepticism from regulators due to product adulteration, but market opportunities exist in novel delivery formats and new demographics. Weight-loss, stuck in a rut since ephedra, finally returned to 2003 levels.
Nutrition Business Journal hosted this Web seminar from 1:00 p.m. – 2:30 p.m. MT on Thursday, March 24, 2011 to discuss the Sports Nutrition & Weight Loss Industry.
Nutrition Business Journal’s 2011 Sports Nutrition & Weight-Loss Web Seminar addressed the many challenges and opportunities facing manufacturers, marketers, suppliers and retailers operating in or evaluating the market. NBJ Editor Marc Brush and NBJ Publisher & Editorial Director Patrick Rea will presented NBJ’s latest SNWL market data by product category and sales channel, and discuss findings from NBJ’s 2011 Sports Nutrition & Weight Loss issue, which published in February. Among the SNWL product categories analyzed: sports supplements, weight-loss pill-form supplements, weight-loss meal supplements, nutrition bars and sports & energy drinks.
Brian Smith of Partnership Capital Growth joined the Webinar to speak about the reasons behind a recent uptick in investor interest and activity in sports nutrition, as well as major trends driving the category toward growth in the mainstream. Brian is the Director and Founding Principal at PCGA, formerly a founding Principal and has led transactions in sports nutrition, supplements, beverages, health clubs, and fitness equipment. Prior to joining PCGA, Brian served as a Director of Corporate Development & Sales and Marketing Analysis at EAS, a leading sports nutrition and supplements company based in Golden, CO. Brian lead analysis in all operational areas, specifically focusing on sku rationalization, sales re-organization and production efficiencies.
Anthony Almada, President & CEO with GENR8 Inc spoke to ingredient adulteration, including recent scrutiny of MHA and geranium extracts in pre-workout supplements, as well as the industry's ability to effectively respond to market segmentation between physique & endurance enthusiasts.
This NBJ Webinar also included:
- Discussion of geranium extracts as the next potential nightmare for sports nutrition
- Discussion of the weight loss market 18 months after the Hydroxycut recall
- Rankings of the top SNWL companies by product category, including sports supplements, weight-loss pill-form supplements and nutrition bars
- Tips for reaching SNWL consumers through new channels, including mass and global
- A deep dive into the already mature bar market and how lifestyle, function and science are proving to be the key to improving and launching new brands
- An exploration of physique versus endurance athletes and strategies for appealing to two distinct market groups
- And much more
NBJ’s Sports Nutrition & Weight Loss Web Seminar took place from 1 p.m. to 2:30 p.m. Mountain Time on Thursday, March 24, 2011.