Put down your pumpkin spice latte for a moment and consider an up-and-coming shade of ingredient: purple.
While purple corn products may not yet be making too large a dent in this season’s oversquashing of everything, several outlets have noted that it sits in violet splendor, poised on the verge of potential superfood status.
Several purple foods debuted at Expo East, including two cereals and corn chips, reports fooddive.com. “Superfoods have become a $130 billion industry, though the question remains if the superfood designation is just marketing hype,” writes Carol Wiley.
The high concentration of anthocyanins that give the corn its vibrant color are also what fuels health claims made about the ingredient. Suntava Inc., an Afton, Minn.-based supplier of non-bioengineered purple corn ingredients, told foodbusinessnews.net that the vibrant strain of corn may protect against cancer, obesity and inflammation.
According to the company, Suntava’s Purple Corn contains twice the antioxidant power of blueberries. Interest in the purple ingredient, has, well, popped. “I never knew where the remarkable properties of purple corn could take us…the interest we’re getting from manufacturers eager to launch nutritious, non-GMO products is amazing,” Suntava CEO Bill Petrich told The Organic and Non-GMO Report.