Reformulated Yoplait Go-GURT ousts HFCS

Reformulated Yoplait Go-GURT ousts HFCS

Consumer-driven reformulation includes natural flavors and colors and no high fructose corn syrup. 

Newly reformulated Yoplait® Go-GURT® yogurt is hitting the store shelves now with vibrant new packaging featuring the new health messaging—no high-fructose corn syrup and has natural flavors and colors. Just the same great taste and fun only Yoplait can deliver in a tube.

"Our consumers expressed their need for a product that doesn't contain high fructose corn syrup for their kids and we listened and acted," said Justin Conzemius, Yoplait associate marketing director. "For the past year, we have been working on a product that would achieve those goals, yet continue to deliver a product that kids found fun and delicious."

"We know that sugar is a concern for parents and that parents desire more natural products," said Melissa Haase, Yoplait research and development. "While there were hurdles with the new reformulation, we were also able to reduce the sugar by 1 gram and lower the calories from 70 to 60 calories per serving."

Go-GURT continues to deliver kid fun with vibrant colors and all the same flavors they love. The new product tastes the same and when tested side-by-side with the previous Go-GURT, kids continued to enjoy the new product.



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