(July 28, 2007, Chicago, IL) DSM Nutritional Products, the global specialty ingredient provider, and Liquid Health Labs, owner of PowerCap®, have strategically teamed up to create a finished product line of next-generation functional beverages featuring PowerCap® technology to provide the beverage industry with new market opportunities.
PowerCap® is a line of bottle top dosing caps with an internal cavity that can deliver amounts of ingredients ranging from ~2 grams of dry powder (or 1.7cc of liquid) to ~16 grams of total ingredients, and is available in both sportcap (38 mm) and standard (26 mm) closures for a variety of bottleneck specifications. The consumer prepares the beverage for immediate consumption by twisting the PowerCap®; this quick and simple action releases the powder or liquid to mix with an attached bottle of water, thus creating a fresh functional beverage.
”Products that are ’Boosted by PowerCap®’ carve out a new category within the highly competitive beverage market. It’s the ’Ready-to-Go’ drink,” says Dr. Kenneth Milligan, executive vice president at Liquid Health Labs. ”Beverage marketers are able to present a differentiated product to consumers that further stands out by delivering high quality ingredients with fresh flavors and nutrients and off-the-shelf convenience.”
DSM and Liquid HealthLabs will showcase VITA LEMON Energy Drink at IFT Food Expo; it features DSM’s TEAVIGO™ brand of EGCG for energy and a healthy life-style balance using PowerCap® sportcap.
DSM Nutritional Products is the world’s premier nutritional ingredient supplier to producers of foods, beverages, and dietary supplements. The company has an international network of technical service, production and distribution facilities as well as sales and marketing presence in more than 100 countries. In addition to its vast ingredient portfolio, DSM provides unparalleled processing and manufacturing expertise in developing innovative formulations that provide optimum performance and health appeal.
For more information, please visit us at the 2007 IFT Food Expo in Chicago (Booth #4148). Or contact DSM Nutritional Products, Inc., at 45 Waterview Boulevard, Parsippany, NJ, 07054-1298. Phone: 1-800-526-0189. Website: www.nutraaccess.com
For more information on PowerCap®, contact Liquid Health Labs, Inc., at 65 Raymond Road, Deerfield, NH 03037. Phone: 603-463-5611.