And the winner is … well, it depends. I went to a few experts—Christopher Hobbs, director of herbal science for Santa Cruz, Calif.-based Rainbow Light, and Gary Kracoff, naturopathic medical doctor and registered pharmacist for Johnson Compounding and Wellness Center in Waltham, Mass—to get advice. Here’s a key advantage of each supplement delivery format to help you guide your customers to the type best for them.
A pill can fit twice as many herbs and other ingredients in the same size, which means fewer tablets to swallow.
Liquids go down easily, and this can be a strong selling point for customers who have trouble swallowing tablets or capsules.
Meltaway products have kid appeal because they’re easy to give and take. Conventional versions often have suspect ingredients such as cellulose acetate, artificial colors and sweeteners, but the original sublingual medicines—homeopathic tablets and pellets—also dissolve easily in the mouth.
More flexible dosing is available with capsules. For example, a customer could crack open a probiotic capsule to deliver a smaller dose to children.