Effect of Bifidobacterium longum BB536 on Prevention of Influenza Virus Infections of Elderly
Apr 21, 2006
Research undertaken by Dr. Kunihiko Suzuki of the Medical Corporation Hakujinkai Shimura Omiya Hospital investigated the effects of administering Bifidobacterium BB536, a bifidobacterial probiotics developed through efforts by Morinaga Milk, to...
Net chat vital to modern trend spotting
Mar 30, 2006
Major food companies are tuning into Internet blogs to help them develop long-term strategies and stay abreast of market developments. Take ConAgra Foods. The food giant got an early warning after blog scanning that the low-carb craze was set to...
Leading Players Pursue Strategies For Success in Marketing Multivitamins
Feb 01, 2006
Multivitamins retain the largest share of the vitamin market, the most mature category in the supplement industry. With large pharmaceutical companies marketing dominant brands such as Bayer Healthcare’s One-A-Day and Wyeth Consumer Healthcare’s...
Co-Q10: conquering the world
Jan 01, 2006
With sales surging up to 200 per cent per annum in some countries, suppliers are racing to keep up with demand, and manufacturers are struggling to ensure quality control. Shane Starling explores the landscape ...
Marketers Bulk Up Sales in Gut Health
Jan 01, 2006
CNS, Health Plus and Generation Plus reflect on movement in slow changing U.S. digestive category.
Demographic Marketing Tops List of Sloan Trends’ Predictions
Jul 01, 2005
Opportunities evolve as generations transition through life stages.
Brand Royalty
May 11, 2005
Buy this Book More Executive Book Reviews ...
Liquid Tonics Go From Strength to Strength in Network Marketing
Apr 01, 2005
Morinda, XanGo and Monarch build MLM empires on healing tonics.
Tianshi Gives TCM a Global Network Marketing Presence
Mar 31, 2005
Tiens North America finds consumers open to traditional Chinese herbs as health care costs spiral out of reach.
Suppliers Get Creative in Developing and Marketing NPC Ingredients
Dec 01, 2004
Bioderm Research, Croda and Natunola Health reflect on demand for natural and organic ingredients.
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