Vitamin Squeeze delivers on-the-go nutrition

Vitamin Squeeze delivers on-the-go nutrition

Vitamin Squeeze Powder Water Enhancers provide essential vitamins that come in Multi-Vitamin, Energy and Weight Control varieties.

Vitamin Squeeze™ puts the squeeze in the powdered drink category by launching all-natural Powder Water Enhancers in an easy-to-go, mess-free squeezable bottle that provides vitamins and customizable flavors. Vitamin Squeeze Powder Water Enhancers provide essential vitamins that come in eight total flavors among three varieties, Multi-Vitamin, Energy and Weight Control, to appeal to a wide range of tastes and needs.

The change of weather and the added stress of holiday festivities can spark dehydration and cause the body to lose vitamins and nutrients at a more rapid pace. A squeeze of the vitamin- and mineral-rich powder into drinking water replenishes the body and supports optimal health—without extra effort.

“In order to maintain a healthy lifestyle and help your body defend against stress, we created the first-of-its-kind squeezable powder formula that consumers can easily squeeze into their hydration routine,” said Ecosentials Founder and CEO Bill McKay. “Most consumers do not understand that vitamin C and B-complex vitamins are water soluble, which means the kidneys rapidly excrete these nutrients throughout the day. We are on a mission to educate people about how vitamins and minerals are absorbed into their system with our easy hydration solution.”

Each Vitamin Squeeze Powder Water Enhancer variety contains vitamin C (120 percent), as well as B3, B5, B6 and B12 (100 percent), D (50 percent), electrolytes, zinc and chromium to ensure nutrients that are lost throughout the day are replenished with every squeeze.

In addition to vitamins C and B, the three Energy flavor SKUs are enhanced with 60 mg of natural caffeine per serving, approximately the same amount in an 8-ounce cup of coffee. The Weight Control flavor features the clinically proven svetol® green coffee bean extract.

Vitamin Squeeze Powder Water Enhancer Multi-Vitamin is available in Fruit Punch, Acai Grape Pomegranate, Strawberry Watermelon and Lemonade; Energy is available in Black Cherry, Blood Orange and Blueberry Pomegranate Acai; and Weight Control is available in Pink Grapefruit.

Vitamin Squeeze Powder Water Enhancers are made from natural ingredients and contain zero calories, sugars and carbohydrates. They are free of gluten, preservatives and artificial sweeteners. Available in 0.85 ounces, it produces 12 8- to 16-ounce servings and are each priced at $3.99.

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