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Natural Foods Merchandiser

In the Aisle: Non-alcoholic beverages go beyond zero proof

Julia Vandenoever Photography In the Aisle: Non-alcoholic beverages go beyond zero proof
Today's mocktails use functional ingredients to enhance mood and relaxation as consumers seek alternatives to alcohol.

Younger generations show all the signs of being savvier than their predecessors in matters of health and wellness.

The excessive youthful imbibing that may have once seemed almost an inevitable rite of passage is being replaced by a more mindful approach to consuming—or more often these days, not consuming—alcohol.

But while Gens Y and Z might be leading the way in alternative ways to unwind or blow off steam, it's not just younger generations that are driving the alcohol-free trend.

Dubbed the "sober curious," more and more consumers are being wooed by the health benefits that living alcohol-free can offer—better sleep, weight loss, reduced risks for certain cancers and other diseases. But it's coming easier than in the past: An expanding selection of enticing non-alcoholic beverage options is making the pivot away from booze feel more like a pleasure than a sacrifice. And they're relying on the natural products industry to discover these products.

Beverages today mimic flavors and include ingredients that soothe with the familiar sensations of favorite libations—think non-alcoholic botanical spirits, hop-infused water, fermented juices. Others incorporate functional add-ins that won't cause hangovers and offer additional mind and body benefits.

The mocktails of 2022 will take this concept even further, with more brands harnessing the power of functional ingredients to enhance mood and relaxation, for example, as well as brands that conjure the flavor and aromatic experience of alcohol through botanicals. The sky is the limit when it comes to new options and formats for swapping out alcohol and making the most of a mocktail.

Ultima Replenisher Broad Spectrum Electrolyte Mix Mocktini Variety Pack

Electrolytes, trace minerals, vitamin C and zinc serve as the foundation for this hydration drink mix. The sugar-free beverage mixes are great for rehydrating and replenishing electrolytes lost from activity and sweat.
SRP: $24.99 | Booth: 610 | Virtual Booth

Aqua ViTea Aqua Cucumber and Mint Probiotic Seltzer

This cucumber and mint probiotic seltzer is infused with kombucha for the promotion of gut health. With all organic ingredients, billions of CFUs, antioxidants and low sugar, Aqua ViTea stands as a strong alcohol alternative.
SRP: $2.49 | Booth: N1049

Hop Wtr Sparkling Hop Water with Adaptogens and Nootropics

Hop Wtr uses a proprietary blend of stress-busting hops, adaptogens and nootropics, including ashwagandha and L-Theanine to help people unwind and destress without the alcohol, calories, carbs, gluten or sugar.
SRP: $9.99 per 4 pack | Booth: N2334 | Virtual Booth

Rowdy Mermaid Adaptonic Asian Pear Elderflower Sparkling Clarity Tonic

Rowdy Mermaid Adaptonic leverages a blend of botanicals, fruits, herbs and mind-sharpening lion's mane mushroom to support mental clarity. The beverage includes 200mg of beta-glucans, a fiber derived from lion's mane that promotes mental clarity without the mushroom taste.
SRP: $3.29 | Booth: 5084 | Virtual Booth

Marquis Citrus Yuzu Tri-Blend Caffeine Sparkling Beverage

This sparkling beverage, sweetened with monk fruit and using organic ingredients, delivers a tri-blend of caffeine from yerba mate, green coffee and green tea.
SRP: $34.99/12pk | Booth: 2612 | Virtual Booth

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