As the world emerges from COVID-19, new challenges arise. In this feature, New Hope Network provides an ongoing update on those challenges and the opportunities they hold. Look for the Industry Health Monitor every other week to learn the major news that is affecting the natural products market immediately and the less obvious insights that could dictate where the market may struggle or thrive in the months to come.
Pulling back far enough to get some perspective there is no such thing as a normal year, but some years, as recent history reveals, feel less normal than others. Even after a head-spinning 2020 and the shock-and-awe of 2021, the past 12 months featured enough shocks to the system to make 2022 stand out as challenging.
In this Industry Health Monitor series we have look at some of those challenges and at year’s end, it’s makes sense to look back at what readers found most interesting. In this Top 5 list of the most-read installments we learn what matters to the industry, what matters to consumers, and how the industry is responding.
It’s not surprising that readers want to know what to look for at Expo West and after three years since the last Anaheim gathering, interest was high.
Generational change has always been puzzling for the natural products industry, but New Hope Network’s survey findings suggest Millennials and Gen-Z shoppers are a good match for the industry’s foundational tenets.
It might be a symptom of pandemic fatigue or a greater faith in vaccines, but consumers reacted to the first reports of the omicron variant with a collective shrug.
Nutrition Business Journal has dubbed sleep and stress “pandemic adjacent” conditions and brands are serving consumers who might not be familiar with the different ingredients and their benefits.
Inflation is the biggest story of the year across many industries and around the globe, but in New Hope research, consumers were not cutting back on vitamins and supplements and natural and organic products as much as they were in other product categories.