Natural Foods Merchandiser

Magic Bus Tour Misses Mark

Dear Editor:
Re: "NOP Spotlight to Shine on Organics Industry," NFM May 2002).

As an industry member, supporter and avid consumer of organic products, I am very much looking forward to full implementation of the National Organic Program this October. However, Organic Valley Cooperative's paln to use hamburgers as a promotional device to stimulate interest in organic foods strikes me as very odd.

Organic Valley's Farm Friends Magic Bus is set to drive from La Farge, Wis., to Washington, D.C>, cooking organic hamburgers all along the way. This "marekting event" willb e called "the Great American Meat In," a direct jab at "The Great American Meat Out," a successful yearly campaign to discourage meat consumption.

With all the wonderful, tasty and healthy organic foods available, it amazes me that Organic Valley chooses to promote beef as its sole example of organic eating. Andf why the unkind jab at Jeremy Rifkin and his Meat Out?

I understand that a number of natural food markets sell organic beef and chicken products, but overall this industry focuses on healthy eating in the form of a low-fat, high-fiber diet, which often does not include meat.

I don't think the "Magic Bus" will do much to promote organic products. It might, however, increase consumption of Organic Valley beef.

—Gloria Bucco 19 Cobbs Lake Lake Ariel, PA 18436 [email protected]

Natural Foods Merchandiser volume XXIII/number 7/p. 8

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