New Organic Ventures Announces Hiring Of Vice President, Operations

LAKE WORTH, FL – April 15, 2008 – New Organic Ventures, a Lake Worth, Florida-based
angel investment firm founded by Jethren Phillips (Founder and former Chairman and
President/CEO of Spectrum Organic Products) and Robert Craven (previous President & CEO
of Garden of Life) announced the hiring of Craig Kennedy as Vice President, Operations.
Craig Kennedy is an experienced leader with an extensive background in value creation,
strategic planning, operations & supply chain management, process improvement, and
leadership of dramatic business change.

Kennedy has worked with GE and Johnson and Johnson, where he held a variety of
management positions in operations, manufacturing, distribution, customer service, marketing,
R&D, business development, business integration and supply chain management. He has led
critical company initiatives including several successful ERP implementations, major business
integrations, and acquisitions. Kennedy has designed and built world-class manufacturing and
distribution facilities. He has also developed world-class teams focused on continuous
improvement utilizing Six Sigma and Lean principals.

Mr. Kennedy will oversee all operational aspects of New Organic Ventures’ companies including
supply chain and facilities management, manufacturing, fulfillment, ERP development &
oversight and quality control. He will also be a key member of the leadership team, helping to
establish and direct business best-practice initiatives and develop strategic direction.
Kennedy says, “After nearly 20 years in the medical device and pharmaceutical industry, it
becomes very apparent that true health begins well before treatment and is grounded in
lifestyle. New Organic Ventures provides me the opportunity to make an impact in an industry
that I am passionate about, with a company that is socially and environmentally conscious.”

New Organic Ventures is a values-driven angel investment firm committed to a healthier
planet. The New Organic Ventures team brings best practices to the organic and natural
products industry, while staying committed to the core philosophy and passion that made it
great. New Organic Ventures is passionate about building businesses that make a difference.
For more information, visit

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