NXT Nutritionals Holdings, Inc. ("NXT Nutritionals"), a developer and marketer of proprietary, patent-pending healthy natural sweeteners, food and beverage products, announced today that American television and film actor, director, producer and entrepreneur Blair Underwood, will serve as the national spokesperson for NXT Nutritionals and its SUSTA(TM) Natural Sweetener.
Mr. Underwood is one of the most recognizable faces in Hollywood. For over 20 years, Mr. Underwood has had a successful career playing a wide variety of roles on numerous television and feature films, including his breakout role as a brash attorney on the popular legal drama "L.A. Law" for seven years, his role on the HBO series "In Treatment," his recurring role on the sit-com "The New Adventures of Old Christine" with Julia Louis-Dreyfus, and his role as Dr. Robert Leeds on the popular HBO series "Sex and the City." Mr. Underwood has earned two Golden Globe nominations and six NAACP Image awards for offering audiences multi-faceted characters including lawyers, doctors and executives in his film and television work. In addition, Mr. Underwood earned a Grammy Award this year for "Best Spoken Word Album" narrating (with Cynthia Nixon and Beau Bridges) Al Gore's audio book, "An Inconvenient Truth." Underwood's versatility, compelling screen presence, and take-charge appeal proved to be a consistent crowd pleaser with audiences and critics alike. Additionally, Mr. Underwood has produced and directed several short movies and music videos, and is also known for his major contributions through his philanthropic efforts.
"I look forward to representing NXT Nutritionals and their SUSTA(TM) Natural Sweetener," said Blair Underwood. "With the growing epidemic of obesity and diabetes in our country, SUSTA(TM) Natural Sweetener provides a natural healthy alternative to table sugar and the existing artificial sweeteners on the market. Maintaining healthy blood sugar levels, aiding in digestion, and supporting the immune system are critical to a healthy lifestyle, and I intend to educate consumers about the benefits of using SUSTA(TM) Natural Sweetener. I am also looking forward to working with NXT Nutritionals to expand their cause marketing initiatives, which educate the consumer but also give back to our communities."
"We are excited to have Blair on board as our national spokesperson," said Michael McCarthy, President and CEO of NXT Nutritionals. "His status as a public figure will be invaluable to our Company as we begin to launch our SUSTA(TM) Natural Sweetener brand-awareness campaign. Additionally, Blair's contributions and the relationships he brings to the table as a philanthropist will be of tremendous value to the Company as we launch our cause marketing initiatives in the Diabetic community, and with other charitable organizations going forward."
About NXT Nutritionals Holdings, Inc.
Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of proprietary, patent-pending healthy alternative sweeteners, food and beverage products. The common ingredient for all of the Company's products is its SUSTA(TM) Natural Sweetener, a minimal calorie, all-natural, nutritional sweetening system. SUSTA(TM) Natural Sweetener currently serves as an ingredient for the Company's nonfat all-natural Healthy Dairy(TM) yogurt smoothies and is marketed as a standalone product as well. More information about the Company may be found at www.nxtnutritionals.com.
Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of NXT Nutritionals Holdings, Inc. can be found in the filings of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange Commission.