Revolutionary New Beverage Category Merges Two AgeOld Brews
Chicago, IL, USA, March 31, 2009 – Ineeka Inc, (www.ineeka.com), a Chicago based producer of certified organic and biodynamic tea introduced the first certified organic green tea beer (5.5% ABV) beverage at the recently held Natural Products Expo in Anaheim, California. Ineeka’s “Himalayan Green Tea Bier™” won the award for Best New Product / Most Unique Product at this prestigious trade show.
“With a reverence for tradition and focus on building a sustainable future, we formulated a healthy, if not revolutionary new beverage, combining the graceful expression of green tea and artisan crafted beer. A touch of warm ginger brings a warming appreciation to an age-old brew. Green tea and beer are the world’s oldest and most widely consumed brewed beverages and merging them into one delicious product has created a beverage unmatched for its flavor and healthy appeal. ”This innovative drink opens up a whole new beverage category in an otherwise crowded and mundane segment “, said Shashank Goel, Founder and CEO of Chicago based Ineeka Inc. “Ineeka has always been at the forefront of developing the best tasting and purest products using fresh organic teas, herbs and other ingredients. Like all of our award-winning teas, Ineeka’s
Himalayan Green Tea Bier does not use any extracts or flavorings, just freshly brewed organic malt, hops, ginger, and green tea grown on our organic, biodynamic and fair trade farms in the Himalayas.”
Ineeka’s Green Tea Beer was sampled to thousands of attendees at the Natural Products Expo (NPEW) West attended by 53,000 trade members. This annual event is the world’s premier trade show for natural, organic and healthy products. Both seasoned and casual beer drinkers hailed the Ineeka Himalayan Green Tea Bier as one of the best ales they had tasted and many non-beer drinkers, notably women, unanimously said that they loved the complex, yet smooth flavor of this new beverage.
Sara Snow, host of Get Fresh with Sara Snow and Living Fresh for the Discovery Networks proclaimed in her Natural Products Expo West post-show report, “I found a lot more of the same. But I did find a few new surprising products. One is a new brewed artisan beer made by organic tea maker Ineeka. Think afternoon tea meets front porch brew. It’s brewed with certified organic hops, barley, green tea, and ginger, and tastes as good as it sounds. Expect to see it in natural foods outlets and food service outlets nationwide. ”
“We are pleased to recognize the ingenuity and vision behind Ineeka’s Himalayan Green Tea Beer. Brands like Ineeka keep the marketplace fresh and continue to revolutionize the industry,” says Tony Olson, CEO of SPINS, the leading information and services provider for the Natural Products Industry. “It is encouraging to see manufacturers taking an innovative approach to driving growth and capturing consumer attention, particularly at an interval where doing so has become increasingly difficult.”
Ineeka is in distribution negotiations with several large national food retail chains, hotels and restaurants to make Ineeka Green Tea Beer available to consumers starting this summer 2009.
About Ineeka Inc.
INEEKA® is an environmentally and socially responsible producer of 100% Organic & Biodynamic whole leaf teas and herbs, grown within family-owned and operated farms in the Himalayas delivered within innovative brewing systems. Ineeka, the only tea company in North America that owns its own family farms, currently markets its award winning products nationally under two brand names: - Ineeka® and Tréleela®. Within the last three years Ineeka has established itself as a premium high quality tea (Best in Class) and has won awards for Outstanding New Beverage, Outstanding New Product and Outstanding Packaging & Design and most recently the award for Best New Product for the Himalayan Green Tea Bier. Ineeka teas are available nationally at Whole Foods Market, Fresh Market, Wegmans, Zabars and fine specialty food and gift retailers all over the country. Visit Ineeka’s fabulous website www.ineeka.com
Contact: Caitlin McCarthy