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What men want

What men want

The men of our species are notoriously competitive, and that means anything to enhance sexual performance is worthwhile.The males of our species are notoriously competitive, and that means anything to enhance sexual performance (and its cousin, sports performance — see page 66) is worthwhile.

And nothing says "sex" quite like the botanical named horny goat weed.

"In China this is known more accurately as Yin Yang Huo or licentious or "frisky" goat, implying a goat with a great libido," says Brien Quirk, director of R&D at Draco Natural Products. "It was noticed by goat herders that the goats eating the fresh epimedium herb growing in the countryside would be more frequently observed engaging in copulation. Interestingly, research has shown that epimedium contains a compound, icariin, that increases nitric oxide — the same pathway for how Viagara and other erectile dysfunction drugs work."

But that's hardly the end of the story with herbal-based sex enhancers. Among them, maca has been shown to enhance libido and sexual function. "Our best-selling MacaPure extract, backed by four patents, is standardized to novel compounds discovered by our own chemists," says Antoine Dauby, group marketing manager at Naturex. "As a result of an extraordinarily well-developed maca agriculture programme, Naturex has access to the highest-quality and most sustainably produced source of maca."

Close by, anatomically speaking, is the prostate. Saw palmetto is the premier ingredient addressing prostate health, as evidenced by its nearly $17 million in mass-market sales in 2007. LycoRed's LycoMato Powder has been self-affirmed GRAS for use in functional foods. The powder contains lycopene plus other beneficial tomato phytonutrients, including other carotenoids and tocopherols. These antioxidants, acting in synergy with lycopene, help support prostate health — and also the cardiovascular system and prevent DNA damage, the Israeli company reports. The powder can also act as a natural red colourant in foods. And selenium, not to be outdone, boasts a qualified health claim for its prostate cancer-preventive actions. Turns out this mineral could be best of all for this condition.

For sperm health, ingredients as diverse as carnitine and Pycnogenol have been shown to improve mobility and motility of sperm.

Leading causes of death among men 2004

All males, all ages


1. Heart disease


2. Cancer


3. Unintentional injuries


4. Stroke


5. Chronic lower-respiratory diseases


6. Diabetes


7. Influenza and pneumonia


8. Suicide


9. Kidney disease


10. Alzheimer's disease


LongJaX Eurycoma Longifolia Jack
+1 626 964 6910
City of Industry, California, USA

Embria Health Sciences
eXselen: A highly bioavailable organic selenium yeast. Backed by more than 15 years of research. Guarantees consistently high levels of selenomethionine, the preferred form of selenium, known for its rapid and efficient absorption by the human body. Meets GMPs, and laboratory tested for purity, potency and consistency.
+1 877 362 7421
Ankeny, Iowa, USA

Frutarom USA
Go-Less: A proprietary blend reflecting the exact dosage used in four human studies shown to decrease the frequency of urination at night and frequency of incontinence by 80 per cent.
Neuravena Wild Green Oat: A new bioactivity green-oat extract for mental health and cognitive function, tested in both human and animal studies.
+1 952 920 7700
North Bergen, New Jersey, USA

Gencor Pacific
+1 714 870 8723
Anaheim, California, USA

Flower Pollen Extract
+1 989 797 5502
Saginaw, Michigan, USA

Guangxi Changzhou Natural Pharmaceutical
Gotu Kola P.E.: Lightless to white dry powder. Active ingredients include asiaticoside, madecassoside, asiatic acid and madecassic acid.
+86 771 4516085
Nanning, China
Mucuna P.E.: Off-white to white dry powder. Active ingredient is L-dopa, which has shown notable treatment of Parkinson's disease.

Han-Fortune Investment
Glucosamine Hcl/2kcl: 30,000kgs production each month.
+1 778 998 2518
Vancouver, British Columbia, Canada

Euryco 0.5: Proprietary branded extract made from carefully selected eurycoma longifolia root (Tongkat Ali) from the island of Borneo. Processed with double percolation extraction system to get the most beneficial active ingredients.
+62 21 58304081
Jakarta, Indonesia

Ginger Extract: Made from all-natural and fresh ginger root using SFE-CO2 extraction in a GMP facility. 1000mg contain 60mg gingerol, shown to help relieve arthralgia and enhance men's sexual performance.
+1 973 439 6869
Fairfield, New Jersey, USA

+1 866 592 6733
Orange, New Jersey, USA

Marcor Development
I3C: Indole 3 Carbinol: Numerous NIH studies demonstrate that I3C assists proper cell regulation and sex-hormone processes.
+1 201 935 2111
Carlstadt, New Jersey, USA

Mingstar Trading
Vitamins Raw Materials
+1 732 287 6102

National Enzyme
BioCore Optimum Complete: A broad-spectrum enzyme blend offering all of the activity in BioCore Optimum plus alpha-galactosidase, lactase and acid-maltase.
+1 800 825 8545
Forsyth, Missouri, USA

Organic By Nature
Super Male Formula
+1 800 452 6884
Long Beach, California, USA

Saw Palmetto Extract
+1 845 651 4443
Florida, New York, USA

Quality of Life Labs
+1 914 251 0981
Purchase, New York, USA

Quimper International
Maca Dry Extract
+51 1 3722656
Lima, Peru

Rainforest Botanicals
Maca Forte
+1 305 235 9880
Miami, Florida, USA

San Francisco Herb & Natural Food Company
Support for Aging Men: Ginkgo Biloba (24% ginkgoflavoneglycosides and 6% terpine lactones), Gotu Kola (10% triterpenes), Milk Thistle Seed (minimum 80-85% silymarin), Saw Palmetto (25% fatty acids and sterols), and Ashwagandha (1% alkaloids and 1.5% withanaloids) combined with the following whole herbs: Gentian Root, Marshmallow Root, Dill Seed, Peppermint, Cascara Sagrada and Garlic.
+1 510 770 1215
Fremont, California, USA

Solgen Soy Isoflavones
+972 8 8632111
Ashdod, Israel

Trafa Pharmaceutical Supplies
Shilajit Extract 2.5% Fulvic Acid
Tongat Ali
+1 604 562 4449
Richmond, British Columbia, Canada

UAS Laboratories
DDS-1 L. Acidophilus
+1 952 935 1707
Eden Prairie, Minnesota, USA

Valensa International
USPLUS Prostate Formula: Contains 4x the beta carotene, 10x the lutein and 30x the zeaxanthin oftypical saw-palmetto extracts. Dark hue is indicative of a more complete extraction from fully ripened FLA-grown berries. Certified-organic available.
+1 352 357 2004
Eustis, Florida, USA

Condition Specific Guide: A complete resource to ingredients for health.

One of the top trends of the year is the move to market condition-specific nutritional products. An ageing consumer base is gravitating to the concept in an effort to stave off the range of degenerative diseases, and manufacturers are responding to this specialised nutrition paradigm. Suppliers play a key role in the value chain by developing and delivering functional ingredients that target these specific consumer concerns. The whole story — and exclusive Fi directory listing — provides manufacturers with a road map for the terrain ahead.

Anti-Ageing Immunity
Antioxidants/Wellness Joint health
Cardiovascular health Men's health
Cognitive health Sports
Diabetes Weight management
Digestive health Women's health
Other categories

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