Blue Dog Bakery Unleashes New LIVE WELL Super Premium Dog Treats

Seattle, Washington (January 2008) – Blue Dog Bakery is barking about their latest tail-wagging creation – LIVE WELL Super Premium Dog Treats. And for good reason - the new treats are made in the USA at a bakery that uses the same quality natural ingredients for its dog cookies as it does for its people cookies. No wonder they taste so good. The new LIVE WELL Super Premium Dog Treats are also full of antioxidants which provide additional nutritional value for dogs making them a perfect fit for today's active and health conscious consumers and their pets.

The growing number of people that care about nutrition's impact on their own health and well-being are paying a lot more attention to what they feed their pets, as well. According to Simmons Market Research Bureau, nearly half (48%) of the dog or cat-owning households in the country seek out natural or eco-friendly products for a total population of 25.1 million pet-owning households.

Antioxidants and omega-3 fatty acids are among the leading nutrients pet lovers want for themselves and for their pets. Dogs will benefit from the ingredient list for the new LIVE WELL Super Premium Dog Treats which includes peanuts, carrots, sweet potatoes, apples, broccoli, spinach, parsley, eggs, rolled oats, whole wheat flour and barley flour. Flax seeds offer a good source of omega-3 fatty acids which are great for the skin and coat.

Consumer fears over pet food safety, stemming from the widespread pet food recalls in the spring of 2007, combined with skyrocketing interest in natural and organic products, will propel the market for natural pet products from $1.3 billion to $2.5 billion by 2012 according to "Natural, Organic and Eco-Friendly Pet Products in the U.S.", a new report from Packaged Facts, a division of Blue Dog Bakery has always provided treats that are made in the USA with the highest quality human–grade bakery ingredients and are free of animal by-products, preservatives, additives and artificial flavors and colors.

The pedigree for Blue Dog Bakery’s biscuits is impressive. In addition to the new LIVE WELL Super Premium Dog Treats, Blue Dog Bakery’s complete offering of premium low-fat natural dog treats includes: award-winning Peanut Butter & Molasses, Natural Cheese, MORE Flavors (an assortment that includes Peanut Butter & Molasses, Natural Cheese, Bacon & Cheese and Grilled Chicken biscuits), Peanut Butter Softies and Peanut Butter Doggie Paws – small dog treats. Blue Dog Bakery products are sold in 10 ounce, 16 ounce, 24 ounce and 6 pound boxes.

Consumers can fetch Blue Dog Bakery treats at thousands of grocery stores nationwide such as Albertson's, Safeway, Kroger, A&P and Stop & Shop stores (to name just a few) and at chain pet stores like PetSmart and Petco. For more information, visit or contact the bakery at or 1-888-749-7229.

In response to her concern about the poor quality of ingredients in most pet foods, the alarming increase in dog obesity and the lack of healthy alternatives on grocery pet shelves, Margot Kenly left a successful career in the gourmet food industry in 1998 to start Blue Dog Bakery. Her company's dog treats quickly became the first all-natural, premium, low fat dog treats to be nationally distributed in chain grocery, large specialty pet, and national natural food stores.

What started out as a casual conversation almost a decade ago between Kenly and a business associate has turned into a successful national company making a difference for all dogs. "I wanted to come up with a great tasting dog biscuit that was healthy and fun," says Kenly. "Our low-fat treats come in a variety of flavors, shapes, sizes and textures to accommodate the size, age and taste buds of all dogs," adds Kenly.

Beyond offering a healthier, low-fat and natural alternative to mainstream dog treats, Blue Dog Bakery is also committed to lending a paw to animal welfare. The company has helped hundreds of animal rescue organizations across the country raise money to save abandoned dogs. "We have an automatic "yes" policy for any organization involved in animal rescue be it a large or small organization," adds Kenly. "Our customers thank us for helping out and feel good about buying our products because of it," adds Kenly.

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