1st Annual DSEA “Heroes Awards” Presented to the Healthy Foundation and Vitamin Angel Alliance

The Dietary Supplement Education Alliance (DSEA) introduced the first annual “DSEA Heroes Awards” Natural Products Expo West on March 7th by honoring two important charities distributing vitamins to children in need across America and throughout the world.

Announced in front of an applauding crowd of industry supporters gathered at a breakfast reception, the awards were presented by Elliott Balbert, chairman of the board of directors of the DSEA, to Michael Morton, executive director of The Healthy Foundation and Howard Schiffer, president of Vitamin Angel Alliance.

“The dietary supplement industry is very proud of the efforts of these two important organizations that are making a difference in the lives of so many children throughout our country and around the world,” said Elliott Balbert. “The DSEA is delighted to recognize The Healthy Foundation and Vitamin Angel Alliance, and we look forward to honoring other important industry public service programs in the future.”

Last June, the DSEA raised more than $15,000 for the two organizations through a special fund-raising event. Actor and weight-lifter Peter Lupus, a star of the original TV series “Mission: Impossible,” celebrated his 70th birthday by setting a new world record lifting 76,235 pounds in 26 minutes 45 seconds in front of a cheering crowd of celebrity pals and supporters.

The Dietary Supplement Education Alliance (DSEA) is a not-for-profit industry coalition formed to provide consumers, health professionals and policymakers with the latest science-based information on the benefits of dietary supplements.

The DSEA launched the Dietary Supplement Information Bureau (DSIB), the first national information resource that sells no product but simply provides the most accurate and up-to-date information about vitamins, minerals, herbs and other supplements through its public education effort, which includes an easy-to-navigate Web site, www.supplementinfo.org.

The Healthy Foundation (www.healthfound.org) is a (501-3C) non-profit organization committed to ending malnutrition in America. Its national initiative, Vitamin Relief USA---Children First, has over 181 sites in 40 states. They distribute daily vitamins contributed by the supplements industry to more than 10,000 homeless, poor and needy children who are at risk for malnutrition. Initial results of this program have been so dramatic – reduced illness, better school attendance, longer attention span, for example – that the U.S. Congress has given The Healthy Foundation a $500,000 grant to formally study the results.

The Vitamin Angel Alliance (www.vitaminangel.org) provides nutritional supplements and health information to individuals, families and communities that are medically underserved or at risk of a specific condition or illness. Last year, they distributed over 12.6 million vitamin supplements to facilities and health projects providing care to people in 40 countries around the world.


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