2004 Sports Nutrition & Weight Loss Sales Up 14% to $15.6 billion

U.S. sports nutrition & weight loss product sales grew 14% in 2004 to reach $15.6 billion, according to a new report just released by Nutrition Business Journal (www.nutritionbusiness.com) NBJ’s Sports Nutrition & Weight Loss Report 2005 forecasts that U.S. consumer sales of all SNWL products will sustain compound annual growth rates of 5-7% the next 8 years, reaching sales of $22.8 billion in 2013. Incremental new sales of $700 million to $900 million will be added to the market each year between 2006 and 2013, representing significant opportunity for new products and substantial growth potential for existing products or brand extensions. US Total SNWL Sales & Annual Growth, 1997-2013
Source: Nutrition Business Journal estimates. Consumer Sales $M, all channels.
The year 2004 was notable for wild swings in specific categories: Sports & Energy Drinks continued breakout sales growth up 18% to $5.6 billion; Low-Carb Foods peaked in 2004 at $2 billion and growth of 155%, but dramatically impacted other segments; Nutrition Bar sales, once consistently in the 20-30% growth range, fell 1%; Liquid Meal Supplements, also an historically strong growth category, fell 8%; and Weight-Loss Pills fell 5% with all three losing ground in the low-carb wave of 2003-2004, although the latter segment continued to be impacted by the ephedra ban.
Grant Ferrier the report’s editor said, “Demand is strong and market drivers for fitness, health, energy and vanity continue to increase… The sports nutrition & weight loss (SNWL) market remains the most dynamic segment in the nutrition industry—and also perhaps of the broader food and pharmaceuticals industries. The SNWL segment is dynamic in its sales growth, in the number of companies involved, in new product entries and in its ever-changing consumer demand. The segment is also dynamic, however, in its evolution from a fairly defined niche category into an increasingly homogenous segment of mainstream products targeting larger and larger segments of the mainstream population.” Chapters and sections in the SNWL report include:
* SNWL Data Overview
U.S. Nutrition Industry
Historical & Projected Growth
Obesity Drivers
Regulatory Issues
Consumer Usage & Spending
History of SNWL
Founding Players in Sports Nutrition
Mergers & Acquisitions
Lesser Evil Foods * Product Categories
Low-Carb Foods
Weight Loss Pills
Sports Nutrition Supps
Nutrition Bars
Sports/Energy Beverages
Meal Replacement Supps *Sales Channels
Natural & Specialty Supp Retail
Mass Market
Direct Channels
Fitness Centers and Sports Clubs
SNWL Raw Material Supply *Company Profiles
More than 110 companies with wholesale SNWL sales NBJ’s 2005 Sports Nutrition & Weight Loss Report features detailed market data charts, growth forecasts, NBJ's top company lists and a strategic review of business trends in SNWL. This year’s SNWL report features a special section on the ‘low-carb era’ pre- and post-peak, including information on top companies, top brands, product categories and sales channels. In addition to low-carb, NBJ’s SNWL Report details activity in sports nutrition supplements, sports & energy drinks, liquid meal replacement supplements, nutrition bars and weight loss supplements. This 410-page report is priced at $2,995 for non-NBJ subscribers. For more information, visit nutritionbusiness.com or call 619-295-7685 x12. Nutrition Business Journal is a dedicated market research, publishing and consulting company serving the nutrition, natural products and alternative health care industries. Nutrition and natural products include, but are not limited to, dietary supplements, herbs/botanicals, vitamins/minerals, natural/organic foods and natural personal care. Alternative health care embraces services related to insurance, HMOs, investment and alternative therapies (e.g. chiropractic, acupuncture, naturopathy). For more info, visit www.nutritionbusiness.com.

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