Carb Boom Sports Nutrition Inc., manufacturers of Carb BOOM! Energy Products, has assigned Niche Products, Inc. as its exclusive sales management resource in the United States, effective today, July 21, 2011. Niche will be responsible for Carb BOOM!'s headquarter sales at all retail accounts throughout the United States, while providing marketing support services.
"We are excited to announce Carb BOOM!’s new relationship with Niche Products, Inc.”, stated Sean Zaboroski, Chairman of Carb Boom Sports Nutrition Inc., “Carb BOOM! is regarded as a market leader in sports nutrition products and with the integration of the sales and marketing expertise of Niche Products in the United States, our future is extremely bright. Niche Products provides Carb BOOM! access to over 45,000 retail outlets, across 8 key trade channels, through its network of highly effective sales managers. We could not have found a better distributor partner in the US market.”
"Carb BOOM! is the perfect complement to our selective portfolio of sport nutrition consumer brands", said Derek Dearwater, Executive Vice President and Managing Partner at Niche Products, Inc. "We are very fortunate to have the opportunity to manage the sales efforts of such a high quality product, in one of the fastest growing categories in Sports Nutrition. The Niche Products broker network is very excited to begin securing new Carb BOOM! distribution points with our national and regional retail partners."
About Carb BOOM!
Carb Boom Sports Nutrition, Inc. produces and markets leading sports nutritional products that provide athletes with endurance enhancement and, therefore, a competitive advantage. Carb BOOM! products are sold through sports retailers and nutritional and health stores, as well as over the internet at www.carbboom.com.
About Niche Products, Inc.
Niche Products, Inc. is a consumer packaged goods sales and marketing agency, committed to building brand value for our clients and retail customers. Niche’s customized sales and marketing solutions includes headquarter sales, marketing services, specializing in client and customer events, publications and assisted-selling services for the grocery, drugstore, club, convenience, natural/sports nutrition, sporting goods and military trade channels. Headquartered in Rolling Hills Estates, CA, Niche Products operates a national network of 35 associates in the United States and Canada under the management of Eric Schick, Founder and President of Niche Products Inc. and Derek Dearwater, EVP/Managing Partner at Niche Products, Inc.
For additional information, visit www.carbboom.com.