Cargill Demonstrates its Insight into Youth Market at IQPC Kids Nutrition Conference

MINNEAPOLIS - Cargill will showcase its expertise in children's nutrition by participating in the upcoming IQPC Kids Nutrition Conference, to be held Oct. 25-27, 2004 in Orlando, Fla.

Cargill is partnering with Flavors of North America (FONA) to host and facilitate a pre-conference workshop entitled, “Kids & Health: Trends and Opportunities.” Cargill will showcase its expertise in food and beverage prototyping for children and 'tweens' and discuss ways to deliver great nutrition and taste that appeals to this market. The new Prolisse™ soy protein isolate will be a featured ingredient at the event.
Workshop attendees will have the opportunity to taste several bakery, beverage, and confection prototypes ideal for children and tweens. Product prototypes include Cookie Dough bites, Berry Smoothie bites, Double Peanutty Rainbow cookies, Mixed Berry water, Caramel smoothies and Strawberry Banana smoothies.

“The marriage of Cargill's technical and applications expertise with FONA's flavor and youth-market expertise is sure to result in a compelling event,” commented Paul Hillen, vice president of marketing, Cargill Food Systems Design. “We look forward to sharing our insight during formal and informal discussions. We hope to not only inspire dialogue about children's nutrition, but to continue to be an active participant in forward-thinking solutions,” said Hillen.

Cargill manufactures and markets health-promoting and specialty food and beverage ingredients. “Protein is an essential nutrient in the diet, important for the growth needs of children and the prototypes at the workshops will feature innovative and new ways of adding protein to children's diets,” said Mike Matthews, director Prolisse™ soy protein isolate, Cargill Health & Food Technologies. Cargill's key soy protein products include Prolisse™ soy protein isolate and Prolisse™ Soy Crunch™ soy protein crisp. Prolisse™ soy protein isolate is an exceptionally neutral tasting soy protein product (90 percent protein) resulting from innovative, patented processing technology, which offers excellent solubility and a smoother mouthfeel. Prolisse™ Soy Crunch™ soy protein crisp is available in a range of protein levels (60-80 percent), sizes, and ingredient variations to suit your unique product and consumer needs. The clean flavor is ideal for nutrition bars, snack and bakery applications.

In addition to prototypes that include Prolisse™ soy protein isolates and soy protein crisps, Cargill will feature Wilbur® chocolate fortified with protein, Oliggo-Fiber® inulin and Transend® shortening.
Cargill businesses participating at the IQPC Kid's Nutrition conference are part of a larger Cargill initiative called Food System Design. Food System Design works in concert with customers to produce ingredients, ingredient systems and food system breakthroughs that result in appetizing, nutritious, and convenient consumer products.

For more information visit


Cargill is an international provider of food, agricultural and risk management products and services. With 101,000 employees in 59 countries, the company is committed to using its knowledge and experience to collaborate with customers to help them succeed. For more information, visit

Pam Stauffer,
(952) 742-6080,
[email protected]

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