MINNEAPOLIS – Cargill will discuss the benefits of delivering health solutions in juice, particularly in the area of heart health, at the Product Innovation in Functional Drinks conference April 27 and 28 in London. In addition, Cargill will discuss the value ingredient branding brings to the communication of health benefits to consumers.
According to David Henstrom, general manager for Cargill Health & Food Technologies in Europe, “The food industry is making strides in delivering functional food solutions that can make a real difference, but more can and should be done to better communicate the message of benefits to the consumer.” This talk will provide an overview of the global drinks market and then focus more specifically on the delivery of health benefits through juice. In addition, it will cover the benefit of well-executed ingredient branding in bringing the benefits delivered by functional foods to the consumer.
Cargill’s branded ingredients that target heart health include CoroWise™ Naturally Sourced Cholesterol Reducer™ brand of plant sterols, ProlisseÔ soy protein isolate and Barliv™ barley beta glucan.
Cargill is an international provider of food, agricultural and risk management products and services. With 142,000 employees in 61 countries, the company is committed to using its knowledge and experience to collaborate with customers to help them succeed. For more information, visit http://www.cargill.com.