Cognis Adds More Consumer-Friendly Features in Re-Launch of Tonalin® CLA Website

La Grange, Ill., Nov. 15, 2005 – Visitors will find a fresh look and more interactive features on the newly re-launched Tonalin® CLA website, a top site for consumers in search of a nutritional supplement for optimal body composition.

Among the new features at, consumers can email their CLA questions and receive a personalized response from a Cognis customer care representative. They can also subscribe to a new, online newsletter for news and tips on reducing body fat, increasing or preserving lean muscle mass, and creating a leaner, healthier appearance.

“This incredibly consumer-friendly site is an integral part of our campaign designed to reinforce relationships with both those taking Tonalin® CLA and others who may be considering it,” said Nina Likins, Tonalin® CLA Marketing Manager. “We built the CLA category by investing in programs like this to educate target groups on the powerful benefits of Tonalin® CLA. It’s a confusing world out there for consumers looking for a safe, clinically proven product to help them achieve or maintain their optimal body composition. Our revamped, informative, and easy-to-navigate website provides consumers with an interactive tool they can use at their convenience to get fast, credible information. This builds high customer retention and loyalty, paramount to the success of Tonalin® CLA products.”

The comprehensive website features:

Product news and information
Frequently asked questions
Research summaries
Lists of where to buy Tonalin® CLA products

For more information about Tonalin® CLA in North America, visit or please call 800.673.3702 to place an order, e-mail [email protected], or fax 513.482.3576.

For information in Europe, call +49 2173 4995 116, e-mail [email protected], or fax +49 2112006-10116.

For information in Asia Pacific, call +61.3.9584.4588, e-mail [email protected], or fax +61.3.9584.8348.

About Tonalin® CLA:

TONALIN® is the original brand of CLA and is an exclusively licensed product of the Cognis Group. CLA is a polyunsaturated, conjugated fatty acid that is a natural part of the human diet found primarily in meat and dairy products. Cognis produces TONALIN® CLA through a new proprietary process that converts linoleic acid from safflowers into CLA, providing the highest quality of CLA available. TONALIN® CLA contains the lowest amount of non-naturally occurring isomers, a patent-protected attribute that provides food manufacturers with the highest levels of ingredients known to be beneficial. CLA is available in several product forms – oil and water-dispersible powder – that offer food manufacturers a broad range of options for their new products.

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