Dallas' Cooper Complete introduced its Basic One multivitamin and mineral product several years ago following scores of requests, along with market research showing strong demand for a one-tablet-a-day supplement. Cooper's Basic One is designed for anyone who wants to cover their bases without having to think about taking supplements throughout the day.
When the Cooper Complete product line was launched 13 years ago, it started with an eight-tablet a day multivitamin and mineral supplement called Cooper Complete.
Many people don't want to have to take more than one tablet daily," says Todd Whitthorne, President of Cooper Complete. "This group of consumers is so large that we haven't seen the need to re-configure Basic One."
However, he adds: "There are people who can't swallow a larger sized tablet; they divide the product in two. It is safe to cut or crush the tablets into smaller sizes."
For anyone with difficulty swallowing-for instance, some wearers of full or partial dentures-vitamins can linger on the top of the tongue, start to dissolve and be difficult to swallow.
Other people want a steady stream of vitamins in their system and prefer to take half a tablet with breakfast and the other half later in the day.
Cooper Complete's Basic One can be cut into two or more pieces and can be crushed. Most pharmacies sell plastic "pill cutters" with a razor on the inside that divides a pill in half. When the cover is closed, the blade cuts the pill. Cutters cost between $2 and $5, and are much safer than using a knife to divide the supplement on a kitchen cutting board. If you want to take half a pill, save the other half in the air tight bottle Basic One comes in, or in a separate pill box, as the product will start to oxidize if exposed to air.
"You probably already know that minerals in supplements don't taste very good," says Jill Turner, vice president of operations at Cooper Complete. "But it is completely safe to mix crushed Basic One tablets in juice, health shakes, yogurt, peanut butter and other foods."
Multivitamins were first introduced in the U.S. in liquid form in the early 1900s and began to appear as supplements in pharmacies in the 1930s. By the 1950s, vitamin liquids and supplements had caught on across the nation. In a classic episode of the 1950's "I Love Lucy" sitcom, Lucille Ball promotes a liquid called Vitameatavegamin. For comedy's sake, that product was 25 percent alcohol, but Cooper Complete's Basic One, of course, contains no alcohol.
Cooper Complete has experimented with a liquid Basic One formulation for customers who don't want to take tablets. "We've talked with several manufacturers, but they all told us we would have to reduce the level of many of our minerals and other ingredients for the product to taste right," Whitthorne says. This idea is on hold for now.
Cooper Complete's Basic One is a good source of vitamins C, D, E, B-6 and B-12, along with minerals and nutrients like lycopene for eyes. The Basic One formulation is available "with" and "without" iron. The "with" iron formulation contains 18 milligrams of iron, and is suggested for women in their childbearing years and anyone directed by a physician to consume more iron.
Basic One contains d-alpha tocopherol, the natural form of vitamin E, as an antioxidant. Studies have shown that natural E is more readily absorbed and retained in the body than its synthetic counterparts.
To maintain cardiovascular health, "we recommend that in addition to Basic One, adults take Advanced Omega-3 fatty acids," Turner says. "Most women should also take calcium."
The Cooper Complete Basic One is available at a number of different Texas retail locations including Albertson's pharmacies, Central Market (and select HEB stores), Market Street (and select United Market stores), and Whole Foods and is also available online at www.coopercomplete.com/store/detail/175.php. The MSP is $18.65 for a two-month supply.
For more information online, visit www.coopercomplete.com/store. To order Basic One supplement by phone, call Cooper Complete at 877-2-HEALTH or 888-393-2221. Customers in Dallas can call 972-560-2702.
About Cooper Complete
Cooper Concepts, Inc. oversees Cooper Complete nutritional supplements from creation to distribution. Dr. Kenneth Cooper, founder of the Cooper Clinic in Dallas, has long believed in supplementation and introduced his own line of multivitamins and supplements to consumers in 1998. Today, Cooper Complete is sold in retail stores across the nation and online.