Culturelle makes good bacteria easy to swallow

Culturelle makes good bacteria easy to swallow

Leading national probiotic brand unveils new chewable digestive health supplement.

Culturelle, a national line of probiotics, today released an adult-strength chewable version of their best-selling supplement. Culturelle Digestive Health Probiotic Chewables contains 100 percent Lactobacillus GG—the most extensively studied probiotic strain commercially available—which aids digestive health and supports immune function. The new tablet allows easier daily probiotic consumption for the large number of adults who experience difficulty swallowing pills.

"A study cited by the American Medical Association found that 40 percent of Americans have difficulty swallowing pills—a fact reinforced by the many individuals who were unable to take our current formulation, but saw its benefits with their family members," said Michael Petschek, director of marketing at i-Health, maker of Culturelle. "We created the chewable version as a natural solution for this very large portion of the population, as well as for those who are looking for ways to simplify their daily routines in the quest for overall well-being."

Culturelle's active ingredient, Lactobacillus GG, has been the subject of more than 700 scientific studies, which found that it can support the digestive system time by restoring the natural balance of good bacteria in the digestive tract. Additionally, it can help reduce digestive upset including occasional diarrhea, gas and bloating.

As a leader in the probiotic category, Culturelle uses a unique and proprietary packaging process, which guarantees 10 billion live activeLactobacillus GG cultures at the time of use. This is an important distinction, since many probiotic supplements indicate the number of active cultures at time of manufacture only, and not at time of ingestion.

Culturelle Digestive Health Probiotic Chewables are sugar-free and do not contain added colors, preservatives, dairy, yeast, gluten or lactose. The orange-flavored chewable tablets can be found in all major food retailers and drug retailers, including Walmart, CVS, Walgreens and Rite-Aid at a suggested retail price of $25.29 for 24 tablets.



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