KAILUA KONA, Hawaii, Jan 31, 2006 (BUSINESS WIRE) -- Cyanotech Corporation (CYAN), a world leader in producing high-value nutrition and health products from microalgae, has retained Media Relations, Inc., based in Burnsville, Minnesota, for a broad-based public relations campaign for the company's leading product for human nutrition and health, BioAstin Natural Astaxanthin.
Media Relations will target consumer media, including magazines, newspaper, radio and TV to promote consumer awareness of BioAstin and drive consumers to purchase the product from Cyanotech's customers. These include Now Foods, Health Plus, Twin Laboratories, Jarrow Formulas, Pure Encapsulations, HVL/Douglass Labs, Derma E and Garden of Life, among others.
"This represents a major initiative by Cyanotech to support our customers' marketing of BioAstin," said Bob Capelli, Vice President of Sales for Cyanotech. "It comes at an opportune time as consumer awareness of natural astaxanthin for such health benefits as fighting inflammation is increasing steadily."
Varied studies have shown the benefit of using BioAstin for varied inflammation-related conditions, including rheumatoid arthritis, carpal tunnel syndrome, joint soreness and sunburn, among others.
Cyanotech is the world's premier supplier of astaxanthin and the largest producer of natural astaxanthin from microalgae.
Cyanotech Corporation, a world leader in microalgae technology, produces BioAstin(R) Natural Astaxanthin and Hawaiian Spirulina Pacifica(R) -- all natural, functional nutrients that enhance human health and nutrition, providing significant antioxidant, anti-inflammatory and immune response benefits. NatuRose(R) Natural Astaxanthin is a natural pigment source that also promotes animal health and nutrition, primarily in aquaculture. Phycobiliproteins are fluorescent pigments used in medical diagnostic testing and research. Cyanotech produces these products from microalgae grown at its 90-acre facility in Hawaii using patented and proprietary technology. Cyanotech products are distributed to nutritional supplement, nutraceutical, cosmeceutical, and animal feed makers and marketers in more than 40 countries worldwide. Cyanotech was the first microalgae company in the world to obtain ISO 9001:2000 certification. Corporate data and product information are available at www.cyanotech.com.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995
Except for statements of historical fact, the statements in this press release are forward-looking. Such statements are subject to a number of risks and uncertainties that could cause actual results to differ materially from the statements made. These factors include, but are not limited to, general economic conditions, forecasts of sales in future periods, changes in sales levels to our largest customers, weather patterns, production problems caused by contamination, risks associated with the acceptance of new products, competition, foreign exchange fluctuations, government regulation, and other factors more fully detailed in the Company's recent Form 10-Q and annual form 10-K filings with the Securities and Exchange Commission.